I must have been living a rock. They didn't start naming those, did that? If so, I want to make sure i pay homage and not offend it.
This is a commercial effort by The Weather Channel, and not the World Meterological Organization. It's silly, but in a way, it serves modern day "needs" when it comes to communicating about them.
I guess that makes sense, you have a lot more of you 140 character limit left when you use Cara vs. the storm affecting the whole midwest.