Probably because you should have lost to tOSU, and there's Clemson fatigue now. Welcome to being the new Alabama, who was the new USC, who was the new Nebraska.
Pretty easy to see why honestly. Burrow is your hard luck transfer who struck gold at LSU and could have the best QB season ever v. end boss Lawrence You have the tragedy angle with Ensminger daughter-in-law passing away Clemson has been in the last few national title games and there is some Clemson fatigue out there Orgeron is incredibly likable and I think people are getting tired Dabo's whining and general schtick I admit it's strange that people are rallying around a SEC team but tbh, Clemson is essentially a SEC team too.
I'll be rooting for LSU because I've long been a fan of Coach O and his shot at a head coaching job was long overdue. Nothing against Clemson.