The NU athletic department created a bunch of logos for players last year. There were logos for Martinez, Cam Taylor-Britt, Wandale Robinson, and others. This isn't new to NU.
That's interesting @ColoradoHusk, well, I'm sure the Atlantic could have their facts wrong. They say that GM is the first college athlete to release a trademarked logo. I wasn't aware that we had any player or our department had dived into all that trademark work for our athletes.