Chances of dropping Adidas after our contract is up?

RikeMiley

RikeMiley

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With Tennessee officially with Nike after dropping Adidas, what are the chances of us switching to a different distributor? Who would you want to see us with? UA, Nike, or stay with Adidas?

 
Either UA or Nike would be a massive upgrade over adidas. I prefer Nike and so do the recruits and players.

 
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Pretty sure Nebraska just recently renewed their contract with adidas to 2017.

Is that correct or am I thinking wrong?

 
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Based on what Nike offered last time and what Addidas does, unless Nike makes a huge change the odds are pretty slim I think.

Addidas offers a lot of perks that Nike did not that the athletic department values above cash or fashion statements.

 
Well traditionally NU has gone with the company that gives them the best deal, which has always been Adidas. UA could be a player in 2018 bc they seem to be competing with Adidas for schools now. Nike will likely give us the lowest bid.

 
If NU were to go away from Adidas, I would prefer for them to go to Under Armour. Yeah, Nike is the big player, but they have so many teams, that NU would just be another school in their portfolio. With UA, Nebraska could be one of their more high-profile schools along with Notre Dame, Auburn, and Maryland (the alma mater of UA's CEO).

 
The number of missteps adidas has taken over the last two decades to fall behind an apparel company that didn’t even exist in 1995 are long and numerous.
They range from botching a shoe deal with Kobe Bryant back in 1996, to acquiring the sinking ship known as Reebok, to having its splashiest recent endorsement deals in basketball and football backfire. See, e.g., Derrick Rose, Dwight Howard, Jeremy Lin and Robert Griffin III, just to name a few.

In fact, the biggest name to endorse adidas right now isn’t even an athlete, it’s Kanye West.

Meanwhile, Nike has a who’s who of sports clientele (Tiger Woods, Rory McIlroy, LeBron James, Kevin Durant, Aaron Rodgers, Mike Trout, etc.) and Under Armour is partnered with the two biggest rising stars in their respective sports, Stephen Curry and Jordan Spieth — not to mention the super couple of Tom Brady and Gisele Bündchen.

Adidas also didn’t have even one of the top 10 best selling sports shoes last August, as their current selection of footwear is extremely uninspiring. And with the NFL dropping Reebok for Nike in 2012 and the NBA moving on from adidas to The Swoosh after the upcoming season, the only one of the four major professional sports the Three Stripes will outfit is the NHL (technically, it’s Reebok).

Just pouring salt in the wound, Under Armour CEO Kevin Plank called adidas “our dumbest competitor” this past February — and he wasn’t wrong.

While there are certainly plenty of hurdles facing the company and adidas America president Mark King if it wants to reverse course in the U.S. market, adidas must start with repairing its tattered image.
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nebraska-black-football-uniform-2013-620x413.jpg


But Adidas uniforms are just so good....................
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If people think apparel doesn't matter in todays marketplace for players, they are kidding themselves

NUs Adidas alternate Unis have been an embarrassment

DB was talking about it yesterday, it matters to the kids he is coaching and the kids he sees

I see the very same thing

It shouldn't be important, but it is to many of todays players

In todays TV, video and internet world, the brands created includes apparel

Adidas isn't cool to these kids and their designs and brand is uninspiring to them

Nike and UA are where it is at

 
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