Was it Heinz that came out with green ketchup a few years back? Total bomb!
I mean, could you imagine already having the easiest job in the world...as a marketing dude for Heinz...where your only competition, if you want to call it that, is Hunts...and you are the one that opens up their big mouth and says "I have a great idea...GREEN ketchup."
The own like 70% of the market! Did that dude really think green ketchup was going to bump them up even more?
I would imagine most of their marketing meetings go like this...
"Okay, any new ideas?"
"f#&% no!"
Everyone laughs and they go out to lunch.