Huskerboard won’t be getting any ad revenue from me during the day M-F until this changes. So in your quest to maximize ad revenue while covering my entire damn phone screen you are losing the revenue you would have received when the ads were less obtrusive.
I work in digital marketing. I literally make a living placing ads on websites, so I get the reasons and process behind monetizing a site with ads. But you cannot do it at the expensive of usability. This is maddening!