Why? Pure CFB politics, that's why. It's MI, they are a bigger national brand than NE and the media, therefore likes them better. They sell more advertizing and MI gear outside of their immediate demographic. They come in just bellow Notre Dame in this regard.
At the time, '97, everybody knew that NE would have steam rolled MI in a bowl natch up, just like we did Peyton's TN. But again, MI is a media darling, so they got the voters.
Of course they had a certain daddy lobbying for them in the booth of their bowl game.
Was Brian Griese their QB in '97? Yeah, I seem to recall all that. Pure political and marketing b.s. Look, CFB is a big biz and the powers that be come out from time to time and openly and categorically say they promote the big name brand teams that have the most advertizing market share: somewhat in the order of ND, USC, MI, TX, Bama, FSU/Miami, and tOSU. Cowherd was talking about this just last week. Heck, even when we were winning NCs under Bob and Tom, the CFB media only begrudgeonly acknowledged it, giving us only the minimal amount of air time.
These days, there is not much mention of the great NE teams when ESPN and what not wax nostalgic on the great teams and coaches of yore. The thing lately of Saban as the greatest of all time, well, there is no mention of Oz or Devaney(the guy that really built NE) in such discussions. Guess what? Oz was
2 plays--count 'em--from also winning 5 nattys: the 2 point play back in '83 and the wide left(?) FG vs FSU in '93. 2 plays, and I'd have to go back and check, but he nearly won at least 2 more over the decades. But no, all we hear in such discussions is Bear Bryant, Wilkinson, Ara P, Carroll, Joe Pa, Bobby Bowden, and now Nick. OZ did it with a recruiting disadvantage too, relative to those other hotbed programs.
So, the moral of the story is that NE will never get the national PR that we're due, when we're due, so we shouldn't worry about it and just keep on keepin' on and enjoy our team.