He says he has connections, which are always anonymous. For instance, it's ludicrous to think that any members of the Board were talking to him after the Urban situation, and that was evidenced by the fact that their subsequent actions towards Drake (glowing revue and maximum bonus) directly contradicted what his allegedly iron clad sources on the Board had been telling him. He was absolutely wrong about the fundraising effect of the Urban suspension and retirement. He was absolutely wrong about Tressel being any kind of candidate for President.
What Snook does is throw s#!t at the wall (uniformly in line with the desires of his mouth breathing followers on Ozone) with the "my sources tell me" background, and if it sticks, he comes off as some serious insider type guy. If it turns out to be bulls#!t, everyone forgets, and he just moves on to the next "my sources tell me" story line.
Perhaps he has some athletic department sources with regards to things like recruiting or the preseason depth chart. With regards to sources on important university-wide decision making coming out of Bricker Hall or the Board much less the Big Ten offices in Rosemont, I think he's utterly full of s#!t, and his track record of failure backs me up on this.