For those who work in the medical field, it's frustrating to have the layperson do their own "research" and decide the trust word-of-mouth hearsay, blog posts and evidence-free crap pushed by zealots and alternative "medicine" enthusiasts more than the advice of people who have made a career of knowing their s#!t and being entrusted to shepherd public health.
Here's an article on "pereneum sunning" (or tanning your bunghole). Wellness gurus claim it improves energy, promotes better hygiene and regulates hormones. And exposing your digestive system to direct sunlight seems like a quick way to damage a sensitive organ.
Medicine IS and SHOULD BE evidence-based for a reason. Otherwise we're just guessing, throwing treatment darts at a diagnosis dartboard and convincing ourselves things work with a massive dose of placebo effect.
As a concrete example, Steve Jobs thought alternative remedies would fix his cancer. Steve Jobs is dead now.