Conference yes.Seriously... other than conference, facilities, community, support, historical performance, and the best fan base in the country. Nebraska would seem like a lesser job.
We haven't been at the forefront of facilities in a while....otherwise we wouldn't be building to try to catch back up. Purdue has great facilities and they are part of the B1G tv money too.
Baylor is a good job in excellent recruiting territory.
Best fan base in the country with university leadership that has spent half the past 20 years infighting with football.