That's why "Just throw $15 million/year at Urban" is a horrible idea. Trying to buy success hasn't worked for the most part, in any sport. And honestly you throw that kind of money at any person it's hard to stay hungry. Also that's why it's easy to like Mickey right now. He knows he isn't owed anything.aTm giving Jimbo that ridiculous contract is one of the most laughable things in all of college football. But, that's pretty much par for the course for aTm