knapplc
Active member
And since the bowl game won't be on the SEC Network - what exactly are you getting at? And the Pac12 just signed a deal worth $2.7 billion. The got in bed with ESPN for $1.86 billion.Near as I can recall, ESPN isn't involved directly in the creation of the Big Ten Network. In fact, the BTN and its ilk are direct competitors to ESPN. Not so the SEC Network, which is being created in partnership with ESPN, not in competition against it. The Pac-12, the Big Ten and the ACC aren't in bed with ESPN to the extent the SEC is.
I just don't see where you all are going with this one. ESPN IS college football.
It's simple marketing. By pimping the SEC they pimp the brand they are invested in. Same for Texas and the Longhorn Network. It's not just about this bowl season, it's about the overall brand of the SEC.