Big Ten logos that could've been
- Thread starter Hujan
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druski_2k5
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I was just thinking about this for a "LOL" submission.
It was only a matter of time....
:bigredn: 
Hujan
New member
If you're saying that most of them are pretty bad, I don't disagree. But that doesn't answer the question of whether most of them would have been better than "BIG." Which tells you how I feel about "BIG." The Big Ten's newest logo is total and complete garbage. It's probably the second worst, only beating out the new Mountain West logo which is so laughably horrendous I am half wondering if someone from that conference is punking us.
There must be a serious talent vacuum in logo design and branding if the new Mountain West and BIG logos are the cream of the crop. My God, if he had enough passion for the work, a blind guy with Parkinsons could probably be top dog in that business after a few years.
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Hujan
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Far and away the best, with the possible exception of the shield one. And about 10,000 times better than "BIG." Can someone please send this to Delaney? Also, tell him to slide Wisconsin into "Legends" and Michigan into "Leaders" and then rename Legends "West" and Leaders "East," and you've got a perfect conference. The current logo, division names, and division alignments are what happens when you try to get too cute.Here is their winner.
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chamrocck
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walksalone
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I've already had someone I work with ask me "What the hell is B one G mean?"
Hujan
New member
Well, I should say that "BIG" by itself would not be so horrendous if not for the baby blue color they chose. I strongly suspect that they chose that color specifically because it is not associated with any teams in the conference, and therefore avoids giving the impression that the conference belongs to any one team, which might've happened if they'd used, say, royal blue, red, yellow, green, black, etc.
But the real problem is when they stack "BIG" atop "TEN." It's like, "See how the 'G' resembles a zero? And the 'I' kinda looks like a '1'? Put 'em together and you've got '10' inside of 'Big,' as in 'Big Ten'! Isn't that clever! But just for good measure, we put 'TEN' beneath it."
I mean, I know it's hard to see, but take a look at this graphic which shows all the conference logos:
Tell me that the Big Ten's logo doesn't stand out like a sore thumb of candy-a$$ branding. It is a joke compared to the Pac-10, MAC, or even---dare I say it---the Big XII logo. It just looks totally lame to me, especially in baby blue.
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Hujan
New member
Great point. I neglected to mention that Illinois should be swapped for Michigan State. And none of this "protected cross-over rivalry" nonsense. It's garbage. If you want an 8-game conference schedule, each team in a division plays each other team in their division once, plus three teams from the other division on a rotating basis. If you want a 9-game conference schedule (which would be a mistake), teams would play four teams from the other conference on a rotating basis. Clean and simple.
Imagine if we swapped out trips to Lansing and Ann Arbor for trips to Champaign and Madison. Not to mention, instead of having to go to Happy Valley every other year (as far from Lincoln as you can get in the "BIG"), we might get by with a trip to Indiana instead.
Landlord
Banned
Well, I should say that "BIG" by itself would not be so horrendous if not for the baby blue color they chose. I strongly suspect that they chose that color specifically because it is not associated with any teams in the conference, and therefore avoids giving the impression that the conference belongs to any one team, which might've happened if they'd used, say, royal blue, red, yellow, green, black, etc.
But the real problem is when they stack "BIG" atop "TEN." It's like, "See how the 'G' resembles a zero? And the 'I' kinda looks like a '1'? Put 'em together and you've got '10' inside of 'Big,' as in 'Big Ten'! Isn't that clever! But just for good measure, we put 'TEN' beneath it."
I mean, I know it's hard to see, but take a look at this graphic which shows all the conference logos:
Tell me that the Big Ten's logo doesn't stand out like a sore thumb of candy-a$$ branding. It is a joke compared to the Pac-10, MAC, or even---dare I say it---the Big XII logo. It just looks totally lame to me, especially in baby blue.
Agreed. If they only used the B1G logo without adding TEN on the bottom (not like you ever really see that logo pop up much now), I really like it when it's just the three characters. Seeing it on water bottles and basketball courts and etc. looks really sharp to me, and I don't mind the blue either way.
Hujan
New member
Drop the "TEN" and put it in black, red, or royal blue, and I agree that it would be a pretty sharp logo. I especially like it when the "B" and "1G" are in two different colors. One in red and the other in true blue, for example, would look great. And maybe outline the letters in white or silver trim and it would look even better. You'll notice that a lot of other conference logos use the two-color approach (e.g., Big East and C-USA).Well, I should say that "BIG" by itself would not be so horrendous if not for the baby blue color they chose. I strongly suspect that they chose that color specifically because it is not associated with any teams in the conference, and therefore avoids giving the impression that the conference belongs to any one team, which might've happened if they'd used, say, royal blue, red, yellow, green, black, etc.
But the real problem is when they stack "BIG" atop "TEN." It's like, "See how the 'G' resembles a zero? And the 'I' kinda looks like a '1'? Put 'em together and you've got '10' inside of 'Big,' as in 'Big Ten'! Isn't that clever! But just for good measure, we put 'TEN' beneath it."
I mean, I know it's hard to see, but take a look at this graphic which shows all the conference logos:
Tell me that the Big Ten's logo doesn't stand out like a sore thumb of candy-a$$ branding. It is a joke compared to the Pac-10, MAC, or even---dare I say it---the Big XII logo. It just looks totally lame to me, especially in baby blue.
Agreed. If they only used the B1G logo without adding TEN on the bottom (not like you ever really see that logo pop up much now), I really like it when it's just the three characters. Seeing it on water bottles and basketball courts and etc. looks really sharp to me, and I don't mind the blue either way.
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corncraze
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