If people think apparel doesn't matter in todays marketplace for players, they are kidding themselves
NUs Adidas alternate Unis have been an embarrassment
DB was talking about it yesterday, it matters to the kids he is coaching and the kids he sees
I see the very same thing
It shouldn't be important, but it is to many of todays players
In todays TV, video and internet world, the brands created includes apparel
Adidas isn't cool to these kids and their designs and brand is uninspiring to them
Nike and UA are where it is at