Chances of dropping Adidas after our contract is up?

The Adidas shelltoe (which is pictured above) never really left. Yes, it has it's roots in the 70s and 80s, but it's been a pretty popular casual shoe/sneaker for the past 25 years.
Yeah, it kind of goes "underground" a bit in popularity, depending. Well, since I was there to witness the onset of the various brands of shoes and sports gear, First it was Converse canvass Chuck Taylors, then it kinda went to roundball Pro Keds, which, at the time were all the rage, but were suede and heavy and clunky as hell. Then Puma and Adidas came along with similarly heavy clunky roundball shoes, including the "shelltoe", but their logos were cool, so they too became the rage. Then Nike came along with the Portland Trailblazers and I though it was stupid because it looked like an inverted Puma logo. However, their shoes were more streamlined and lighter, using more finished leather which was used ever since, so Nike just kept going and going until they, with the help of MJ, got yuge.

Still not a Nike fan, personally, and also not a fan of the retro, throwback clunky styles of my youth that are recycled in popularity. I used to wear 'em to play roundball--way too heavy.

My fav shoes that Adidas ever came out with were the Adi Racer a few years back, ttly cool:

133554942_adidas-adi-racer-low-wei-sw-rt-schuhe-41-13-42-42-23-.jpg


adida157045_87269_jb.jpg


 
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Getting fleeced by Adidas.

UCLA - Adidas - $7.5M/yr

Cal - UA - $8.6M/yr

Indiana - Adidas - $6.7M/yr

Neuter Dame - UA - Reported ~ $9.0+M/yr

Kansas - Adidas - $6.4M/yr

Michigan - Nike - $15.4M/yr

Nebraska - Adidas - $6.2M/yr

Indiana and Kansas make more than we do. Sure, it isn't much more but really? I think we need to pressure Adidas when time comes in a couple years and tell them we need to be the highest paid Adidas school or we're out. The Michigan contract with Nike is just ridiculous.

 
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Getting fleeced by Adidas.

UCLA - Adidas - $7.5M/yr

Cal - UA - $8.6M/yr

Indiana - Adidas - $6.7M/yr

Neuter Dame - UA - Reported ~ $9.0+M/yr

Kansas - Adidas - $6.4M/yr

Michigan - Nike - $15.4M/yr

Nebraska - Adidas - $6.2M/yr

Indiana and Kansas make more than we do. Sure, it isn't much but really? I think we need to pressure Adidas when time comes in a couple years and tell them we need to be the highest paid Adidas school or we're out. Smfh.
I saw that Cal just signed with Under Armour. That's some major cash.

It looks like Adidas likes throw money at their "basketball schools" so that's why KU, UCLA, and Indiana are making more than Nebraska.

 
Getting fleeced by Adidas.

UCLA - Adidas - $7.5M/yr

Cal - UA - $8.6M/yr

Indiana - Adidas - $6.7M/yr

Neuter Dame - UA - Reported ~ $9.0+M/yr

Kansas - Adidas - $6.4M/yr

Michigan - Nike - $15.4M/yr

Nebraska - Adidas - $6.2M/yr

Indiana and Kansas make more than we do. Sure, it isn't much more but really? I think we need to pressure Adidas when time comes in a couple years and tell them we need to be the highest paid Adidas school or we're out. The Michigan contract with Nike is just ridiculous.
I would think BBall is a bigger driver than FB in apparel and shoe sales just based on the level of endorsement contracts NBA players get vs. NFL players. Explains a lot why KU and IU have bigger annual payouts.

 
I'd imagine it's more because of our deal being negotiated a while ago while many of the ones ahead of us are more recent. The next time we get a new deal, whoever it's with, it's going to be worth more than the current one.

 
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