First, the team already has two losses just three games in, and the coach is now fired. That would be demoralizing to any team, especially with nine games still left. Also, the entire coaching staff is aware that they are a lame duck staff for the next nine games. What incentive do they have now to do the best job they possibly can? It would not surprise me if the players throw in the towel on the rest of the season now. Similar events transpired in the 2007 and 2017 seasons. It seems like bad timing do this so early in the season, especially the week the team plays a top ten OU team. There is a reason why coaches typically don't get fired so early in the season. No athletic director wants to risk the team giving up on the season. Now I can see OU destroying us and the team compiling only a two or three more wins because the players and staff probably feel that the season is lost and that there is no reason to put forth their best efforts anymore. I hope I'm wrong here, but installing an interim coach so early into the season doesn't usually happen for a reason. There will likely be no reasonable improvements with an interim coach that makes it worth it to fire Frost this early.