redblooded
New member
Not all of that TV has to do with conference. There was a large change in mindset in college sports during that time where before administrators thought TV would kill actual attendance to now where it has proven to have little to no impact but rather has increased exposure for schools and programs. So while Texas's population helped with contracts in that department TV games have gone from something rare to something networks fight over rights to. So we'd have seen an increase in TV exposure either way, probably just substantially less money from it.I'd say the B12 at the time it was formed gave us a greater TV exposure which aided in our branding of Nebraska Football. At the time we were in the Big 8 we were on TV 3 times a year if we were lucky and that was usually a national audience. When we joined with the Texas schools that gave us double the % of TVs watching the conference and allowed us to negotiate more TV appearances regionally and gave us better exposure to recruit our key areas. We also were kind of the lead conference in pushing for for bigger and better TV but we were just dumb on how we locked ourselves into contracts expiring at different times so in the end we played catch up to the SEC and B10 and allowed them to get ahead. But all in all the B12 did do us some good. I think we're getting into a better situation though.
I would say the league also helped us basketball wise. I don't think past AD's took advantage of this but its a damn good league. Our problem is that we treat it like a red headed step child. We wanted to be a winner then build around it with facilities when the reality is we needed to contribute to the facilities to be able to create a better opportunity for our basketball. But none the less we would have zero games on TV beside the two times we played KU if it weren't for the B12.
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