How Nebraska Can Take A Massive Leap With NIL

[Nebraska55fan]

I agree there are companies which will give out endorsements, but you are confusing the private donations with funds which will be paid out by companies.  However, they will pale in comparison that the private donors do with their own money, which they use for tax deductions.

Let's take NU"s biggest donor for example, Howard Hawks.  I am not sure if he is still at his company, Tenaska, but even though that it is a privately held company, I think the owners of Tenaska would balk at a sudden and huge increase of advertising and promotions expenses as a way to funnel $ to NU athletes.  Especially since I don't know how an endorsement from NU athletes would "help" an energy company like Tenaska.

 I understand what you are saying. I have no reservations saying someone like Howard Hawks, who Im sure has LLCs or Corps that he controls outside of Tenaska could find a simple way to funnel money to athletes through simple promotions of his present or former company or favorite cause for that matter. People get their panties in a bunch about tax "writeoffs". At the end of the day most of the money comes directly out of your own pocket. Those kind of guys if money is the issue, you just reduce by the amount of the tax advantage.

 

[Xmas32]

I own my own company and let me tell you what, the last and I mean LAST thing on the planet I'm doing with an extra $20k is sponsoring a $%^&!$% walk-on.  There are literally 20k other things I could do with that money.

 

[Nebraska55fan]

I own my own company and let me tell you what, the last and I mean LAST thing on the planet I'm doing with an extra $20k is sponsoring a $%^&!$% walk-on.  There are literally 20k other things I could do with that money.

You arent part of the small group of mega donors that raised $155,000,000 for the facility upgrade. I also own several small businesses and will not be participating in this either- Im not part of that group either. The point is- there are people like that and they have donated tens of millions to improve the program- they will find a way to contribute to improve our roster as well. They have a lot more than both of us.

AND the walk on example was just an example of how money could be very easily  funneled to players- which it can. Not anything we should do- something that CAN be done as an example. This NIL will start out clunky, small and simple and then evolve into the big gorilla muscle behind college football. 

Its not my money- BUT if my goal was to help improve the roster my first step would be using the funds to attract the best HS and transfer talent available in the 500 mile radius and outbid the teams like Iowa, Iowa State, Missouri, Minnesota, Michigan, Wisconsin, Missouri,  Arizona State etc that are beating us out for some of these better players. I would establish what position groups got paid X amount and it would incorporate their potential. Yes, a five star QB makes X, and a 3 star Olinemen makes Y. Get around negotiating with the prospective players. 

 

[HANC]

You arent part of the small group of mega donors that raised $155,000,000 for the facility upgrade. I also own several small businesses and will not be participating in this either- Im not part of that group either. The point is- there are people like that and they have donated tens of millions to improve the program- they will find a way to contribute to improve our roster as well. They have a lot more than both of us.

AND the walk on example was just an example of how money could be very easily  funneled to players- which it can. Not anything we should do- something that CAN be done as an example. This NIL will start out clunky, small and simple and then evolve into the big gorilla muscle behind college football. 

Its not my money- BUT if my goal was to help improve the roster my first step would be using the funds to attract the best HS and transfer talent available in the 500 mile radius and outbid the teams like Iowa, Iowa State, Missouri, Minnesota, Michigan, Wisconsin, Missouri,  Arizona State etc that are beating us out for some of these better players. I would establish what position groups got paid X amount and it would incorporate their potential. Yes, a five star QB makes X, and a 3 star Olinemen makes Y. Get around negotiating with the prospective players. 

Funny you used “out bid”. I used the same wording in a conversation this morning. College athletics is now a bidding war

 

[lo country]

Funny you used “out bid”. I used the same wording in a conversation this morning. College athletics is now a bidding war

Just started an arms race.  I think NU's best move will be to explain to a 5* player, yes you can go to Bama/Clemson/OU (insert top 10 team) and make money.  In your junior year.  Or come to NU and make bank day 1 week 1.......

I do not think we will recognize college football in 2 years.

And if players can now make money, is there a reason (or more reason) to monitor the recruiting process or allow year round access to the kids.....

 

[Savage Husker]

I believe this just legitimizes the playing field and allows Nebraska to compete with the money being thrown at kids from every SEC/ACC school and most upper echelon programs. With the right coach and culture, the program will return to being a breeding ground to the NFL. The question I have is whether their plan of action with the NIL turns out to be a better model which better prepares kids for their future rather than a big mac with extra benji’s 

 

[runningblind]

I think a lot of you are greatly over estimating this and its impact.  I doubt much will change as far as where the recruits are going in 5 years.  Kids will make some but not nearly as much as you're talking about.

 

[VizionNE]

I think a lot of you are greatly over estimating this and its impact.  I doubt much will change as far as where the recruits are going in 5 years.  Kids will make some but not nearly as much as your talking about.

Over estimating the impact.... You don’t think this changes recruiting? It won’t change it for the 5* kids but it will be harder to have 4* depth like the tier 1 schools have. This will or should level the playing field. Teams like Nebraska SHOULD benefit. 

 

[Lorewarn]

Funny you used “out bid”. I used the same wording in a conversation this morning. College athletics is now a bidding war

College athletics has always been a bidding war. It used to be a bidding war, and it still is a bidding war, in which players are more free and able to do better for themselves.

Over estimating the impact.... You don’t think this changes recruiting? 

Saying that someone is over-estimating something doesn't mean that you don't think that something exists at all...

 

[HANC]

Any school that can show athletes that they can earn a crap ton of $$ because they will get big time boosters to support their financial endeavors will have a DISTINCT advantage. Any recruit walk in and see that a successful player is making X amount here but only making a smaller amount somewhere else, will be a huge determining factor.. $$$ talks

 

[Nebraska55fan]

Any school that can show athletes that they can earn a crap ton of $$ because they will get big time boosters to support their financial endeavors will have a DISTINCT advantage. Any recruit walk in and see that a successful player is making X amount here but only making a smaller amount somewhere else, will be a huge determining factor.. $$$ talks

Anyone that doesn't understand this- has their head in the sand. It's the new reality. VERY simple

 

[Cy the Cyclone]

"You make tons of money Mr 5*?  This lowly 3* is taking out your knee..."

Tell me this ain't gonna happen

 

[runningblind]

Any school that can show athletes that they can earn a crap ton of $$ because they will get big time boosters to support their financial endeavors will have a DISTINCT advantage. Any recruit walk in and see that a successful player is making X amount here but only making a smaller amount somewhere else, will be a huge determining factor.. $$$ talks

Anyone that doesn't understand this- has their head in the sand. It's the new reality. VERY simple

You two clearly missed the part where it just says the athletes can be paid market rate for services rendered. I hate to tell you this, but beyond maybe 3 kids that won't equate to much.  Definitely not a crap ton of cash as you say and it's still against the rules for boosters to hand over big mac stacks or do anything of the sort.  You're over reacting.

 

[zeWilbur]

You two clearly missed the part where it just says the athletes can be paid market rate for services rendered. I hate to tell you this, but beyond maybe 3 kids that won't equate to much.  Definitely not a crap ton of cash as you say and it's still against the rules for boosters to hand over big mac stacks or do anything of the sort.  You're over reacting.

"Market Rate" is terrible legal jargon that has been thoroughly dismissed in the courts in this context. You are reading it as the average of what everyone else gets which is fine when determining what reimbursement rates might be. However, if you can get that rate then it is literally "market rate". There is nothing that says where any individual would fall on the spectrum of current rates. It is well documented that Kylie Jenner makes over $1,000,000 per Instagram post. Saying that only a handful of athletes will be significantly impacted is likely short-sighted. It might still be illegal to just hand recruits piles of cash but I can't see how any coach will walk into a player's home without being able to talk to their player marketing department and show actual revenue numbers. Those numbers being directly impacted by business owners(boosters) and very likely growing as people figure out how to do this more effectively.

 

[runningblind]

"Market Rate" is terrible legal jargon that has been thoroughly dismissed in the courts in this context. You are reading it as the average of what everyone else gets which is fine when determining what reimbursement rates might be. However, if you can get that rate then it is literally "market rate". There is nothing that says where any individual would fall on the spectrum of current rates. It is well documented that Kylie Jenner makes over $1,000,000 per Instagram post. Saying that only a handful of athletes will be significantly impacted is likely short-sighted. It might still be illegal to just hand recruits piles of cash but I can't see how any coach will walk into a player's home without being able to talk to their player marketing department and show actual revenue numbers. Those numbers being directly impacted by business owners(boosters) and very likely growing as people figure out how to do this more effectively.

There's potential sure but folks have already pointed out boosters aren't just going to fling cash for promotions at any kid who isn't a superstar for the school.  Some will get paid, most won't.  So they can sell potential but you now can get that at any school.  I don't see a flood of recruits coming to Lincoln just for this when they can make similar amounts at most power 5 schools also.

Nebraskans care more than most yes, but a lot of other places do still care and have potential as well. Some posters make it sound like Nebraska will have some huge advantage now and that's just false.