I think the big reason people get caught up on pass attempts is because people think Martinez, regardless of how much time/effort he puts into it, will never be a great passing QB. He'll also never be an NFL QB. This means nothing in relation to his college career, of course. Prior to the 2012 season, I was adamant Martinez not throw more than 20-25 a game. He impressed me this last season, impressed me enough for me to not worry about it anymore. Should he be throwing 35-40 times a game? Absolutely not. But, as a senior and a three year vet of the system, I think he's earned the right to sling the ball a few more times a game, if that's what we need.
My biggest qualm with passing the football too much is we have a very talented stable of running backs and returning talent on the offensive line. I think they're more important to our success than anything else. But, I think ending up with a 60/40 ratio will be pretty good.