You are not wrong, but for many years, Nebraska used it to recruit Florida. They used the bowls for great “local” exposure. Heck, Iowa got a huge infomercial yesterday with the broadcast reference to being TE University. The exposure can really pay dividends. Also, OSU got 1500 reps in bowl prep. I , understand that some guys will be gone next year off of those “reps”, but it can’t hurt to get them. Teams also use them to play young guys in game, such as Iowa, with their freshman DB getting pick 6. You are right in terms of meaning nothing in grand scheme of rankings and W-L, but internally it means something. Even AM mentioned being happy about making it to a bowl. Momentum and morale heading into off-season