The recruits seem to like the edits. They were all retweeting them last night. What this does is draw a bunch of attention to us. Why? Because other players are seeing a bunch of their friends flood Twitter with Nebraska stuff. It makes those kids go, hmmm why does everyone like that place? Maybe I need to go see it myself. That's what we want. We get 60 kids on campus and they all go back to their teams, Rivals and Nike camps, etc and they are all buzzing about how cool Nebraska was... it just gets more and more kids who wanna come see us. That buzz does nothing but increase our chances with the top guys. Kids want to pick schools that their friends think are cool so they get credibility with people. We want kids going... "dang you're going to Nebraska I wish I had an offer there, that place is awesome", not "why would you go to Nebraska, there's nothing there and it's easy to play on that team."
The power of the "toons" is that you had 50 kids all retweeting at the same time and stating their excitement to visit. Marketing at its finest