The 2015 All Hockey Hair Team was sponsored by Warrior this year. Warrior said if the video got 100k views they would give $15k to the Hendrickson Foundation, which directly benefits the disabled hockey teams of minnesota, including the org I volunteer for Minnesota Special Hockey.
1 day later the video has nearly 850k views, a lot of questions from out of staters about whether this is serious or sarcasm but also a lot of generosity to help a great cause.
And yes, it is true, the flow is serious business around here. There are some pretty funny comments about it on Reddit. And there was an audible gasp/whoa/cheer from the crowd when the Lakeville kid let his hair out and I was just watching through the TV. I know I "whoa'd" while laughing hysterically and a few of my friends confirmed they did the same. You just knew that clip was gonna make the All Hockey Hair team, just surprised it didn't make #1. LOL