That's not how this works. They don't get to win. The only reason this exists is because of ignorance and over sensitivity. Why can't we look at this for what it really is? An expose on our culture at this moment, which is looking for any reason to get worked up (on all sides). I don't like where it came from, but you can't deny it was entirely effective at accomplishing it's intended goal.
The troll is pretty harmnless, the reaction not so much. The power that this "symbol" has, comes from people ignoring it's roots and getting worked up about it. Funny, it's kind of like Trump in that way.
It's like kids drinking fermented sewage, razor blades in Halloween candy, etc.