I'd have thought that second .gif would have had everybody reassessing their initial stance since it shows a defenseless player getting hit helmet to helmet by another player who launched himself into the hit.
Initiating Contact/Targeting an Oppenent
1. No player shall initiate contact and target an opponent with the crown (top) of his helmet. When in question, it is a foul.
2. No player shall initiate contact and target a defenseless opponent above the shoulders. When in question, it is a foul.
You can complain that it shouldn't be in the rule book but complaints about the officials' enforcement of the rule are like complaining that a cop enforces a law you don't agree with. Take it up with the people in charge of making the rules, not the ones enforcing them.