Major universities found a huge cash cow in college football and basketball. They have milked that cow for a couple generations now. And the low of milk just seems to keep getting bigger and bigger.
But people don’t line up to buy expensive tickets or venture out into cold weather to watch college administrators or even the multi-million-dollar coaches. It’s always the “student” athletes that are the draw. And the game itself. But you don’t have a game without the player.
Years ago, the emphasis was mostly on the “student” part of the athlete. For a good while now, things have increasingly tilted toward the “athlete” part. Not for the lesser sports of course, but for the money-makers. And the less popular sports have largely had to rely on the money-makers to fuel their programs.
“Amateur” collegiate sports at the top level hasn’t existed much for 50 years. Older Husker fans remember how big the Huskers were in 1970 and 1971. These players were rock stars, and the Husker program had more feverish fans already than most NFL teams back then. Those players already deserved a piece of the pie. Some transitioned into mostly short NFL careers, but they had to make their way largely outside of football.
If remains to be seen how the new approach to players being able to benefit financially will take form. But this has been long overdue, and the game will survive and flourish.
The bigger threat to college football is the concussion and physical toll part of the game that has yet to be fully vetted. All the new research that’s coming out points to how much of a physical price football players pay to play the game. Basketball, not so much. There’s the usual knee and ankle and foot and hip problems that you’ll get from playing.
Bottom line is, you gotta get while the gettin’s good. Players have a relatively short shelf life, and they need to make it pay off while they can. They deserve a good piece of the pie, and it’s going to be a tasty slice if the system is fair.