Talk to an elite high school recruit a year ago, odds were some school had presented a million-dollar offer. The recruiting world was buzzing over five-star quarterback Nico Iamaleava’s $8 million deal with Tennessee. To win on the trail, lucrative NIL offers appeared to be the path to take.
A year later, those startling financial packages have dropped down to six figures, according to numerous sources On3 has interviewed in recent weeks. Almost nobody has heard of a seven-figure NIL package being signed in the 2024 recruiting cycle. The right five-star prospect can command a million-dollar agreement, yet spread out over three to four years.
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“When it came out that Nico was making $8 million, it was over four years. He’s not making $8 million per year like a lot of people thought he was,” the recruit said. “That’s still a boatload of money. Just talking with some of the guys who have been in the transfer portal recently, that I know personally, and I’ve grown up with, they kind of told me that for quarterbacks, it’s in the six-figure category per year. Anywhere from like $100K to $500K, stuff like that. There’s a handful of guys that are getting a lot more. Those are a small percentage.”
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Speaking with a number of collective operators spread throughout the country, it is clear there has become an unannounced tiered system. Programs are operating on vastly different budgets. The top-funded organizations aim to have a bankroll of $8 million for an 85-scholarship roster, multiple sources indicated to On3.
If distributed evenly, each player would earn a $94,117 salary. Very few are even operating in that stratosphere and none are dispersing the same amount of funds to each athlete. Positions like quarterback, linemen, wide receiver and defensive back are more valuable to collectives focused on roster building than running back or linebacker.
More collectives at the Power 5 level are operating in the $3 million to $6 million ballpark. Each is forced to devise different strategies to attack recruiting. Some have decided to just stop spending significant dollars on high school prospects altogether.