The NCAA will allow athletes to profit from their name, image, and likeness

Tuberville's leading?

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Decoy73 said:
Oh great.  Just what we need.   Congress getting involved.   What can go wrong?
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If Congress is going to get involved in kids making money for pointless things like “being famous”, can they at least make it illegal to monetize social media views for EVERYONE?

That would be awesome!

 
They can’t manage or restrict NIL.  They don’t have the power.  They have no authority over any private transactions between players and others not a part of the schools. 

 


Seems like a win/win/lose:

- Big schools (Nebraska) win because they can let the market work in their favor and allow the market to set caps

- Big athletes (Malachi Coleman, Casey Thompson, insert recruit or player) win because their earnings are now tied to brand and school

- Little schools (ULM, Buffalo) and Little athletes (4* that redshirted, walk-on, even WR3/RB2, e.g.) find themselves on shaky ground since licensing deals are driven by the athlete's brand.

Couple interesting questions:

- Can the players establish licensing deals for other mediums? NCAA '23, broadcasts (??), tweets with images, etc. I'm just thinking merch because that's the easiest way to experiment.

- How would these licensing deals impact the coaching compensation market? Hard to imagine that as soon as the floodgates open for this that football coaches will still be able to command their massive portion of the athletics salary. Hard to see them sticking around and taking paycuts without a mass exodus for the NFL. Not my opinion, just taking the thought experiment through. 

 
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