Totally agree.
The overwhelming majority of the time, fans judge play calling in a very black & white manner. A play call was either "good" or "bad." But I think the best way to analyze it is to look at the percentage chance of one decision working versus another.
So it's 3rd & 3 on their 21 with 3:13 left to go in the game. Illinois has burned one timeout already. What you really want is to get that first down with high percentage plays and drain the clock.
If you don't have faith in your kicker, isn't it 4 down territory? And if it's 4 down territory, don't you want to run on 3rd?
Looking at that pass play again though...Lindenmeyer is ridiculously open. He has inside position and the defender has no help. If we underthrow and he has to come back to it and he's down inside the 5 it's almost best case scenario. Ugh...but still, not really a high percentage play to call, IMO. That's the problem.