The expectations (entitlement if you prefer that term) are what makes NU a blue blood program. Once upon a time, Nebraska was not an elite class program, but perseverance and decades of hard work changed the culture and NU became a place for success instead. There is absolutely nothing wrong with success and striving to be the best.
Being ‘average’, below average, mediocre, or worse (where we are now), is failing. Every program should aspire to be a championship winning program. That doesn’t mean championships are won every season. But it does mean that short of championships, every effort has to be made to improve.
Failure is NOT an option is a better motto. It should be unacceptable and if you don’t succeed, you make changes, work harder, work smarter and you never relent, until you win.
The University and it’s academic programs, as well as athletics program, should be always growing better, smarter, stronger, etc. Acceptance of less than the best results (players, coaches, administrators, teachers, class offerings, etc) is unacceptable and inherently doomed to failure. Implicit in no fear of failure is an acceptance that failure is acceptable - maybe next time but if not, oh well, don’t feel bad or worry about. The team appears to have somehow developed a subconscious fear of success in the process.
Disappointment from losing the games as a team is a product of the cumulative effect of individual players failing to do their part in the group effort. I hear all this ‘players have to hold each other ‘accountable’ montra and get the culture right stuff. But the coach’s message is essentially- don’t fret about failing to do your part, it’s ok - we will get em next time or the time after that or the year after that , maybe.
The problem with this approach is there are a bunch of Frost recruits who will come and now go, after a 5 year stay, that have not experienced winning something meaningful. That’s not fair to those players. Nebraska ought not be the place players go to learn how to lose with no regrets.