Can someone check my math and tell me where I am making my mistake? 90+70 = 160. 160/10 = > 20.
Ill check it. Looks like you forgot the original 70 million from ABC/espn. Its an additional 70 for the new contract on top on the old 70. So 70+90+70=230
Fro--according to Matt's College Sports Media Blog, the current ABC/ESPN Big XII deal is 60 million/year, so Sipple was being generous to the tune of $10 million.
And I haven't seen $90 million for the Fox Sports (Cable) deal--the ceiling from reports is $70 million, and frankly, that value is inflated solely to stick it to ESPN/ABC when that contract comes up, and nothing more:
Linky link link
From a pure TV standpoint, today the Big 12 receives $60 million from ABC/ESPN for football on ABC, which includes the Texas-Texas A&M game if it airs on ESPN, and men’s basketball.
In short, each of the big three would make slightly more than $12.5 million total from ABC/ESPN and FSN using 2010’s TV appearances in football & men’s basketball, plus the shared revenue from the TV deal.
So if we’re at $13 million, how can we get to $20 million for these guys? NCAA credits from men’s basketball and bowl payouts then get lumped in. Some of that money is also distributed in favor of the teams who make the tournament and who goes to a bowl game.
In my opinion, its going to be close.
So in order for just the "Big 3" in the Big XII to sniff $20 million/year, they're going to 1) need to see a proportional increase with their ESPN/ABC contract (which is likely), and 2) they will have to add in bowl appearance money, and 3) add in basketball tourney appearance money.
Counter that with Nebraska, who (again, based on 2009 B1G payouts), would earn $22 million just for television as soon as they're a vested partner. This money does NOT include bowl appearance money, the recently-signed B1G Title Game contract money, or basketball post-season appearance money (not likely any time soon for Nebraska, sad to say).
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If one subscribes to the philosophy that Texas operates on ego above all else, one could say their ESPN sweetheart deal was their way of making more money than Nebraska (and thus looking like they won the argument) on a yearly basis, and ESPN, sensing a golden opportunity to get another campus in their back pocket, decided to stroke Texas' ego with what ultimately amounts to lunch money for ESPN.
If you don't think this is plausible, I ask--what would the political fallout be in the Big XII if, in a few years when Nebraska's a vested member of the B1G, that they show a bigger number on their ledger for conference payouts and TV revenue than Texas? Without Mickey the White Knight, this was a very likely scenario for Texas, and one that Dodds and Beebe wouldn't be able to outlive.