Maybe it is the recent downfall of this program and the near two decades of being rather irrelevant on the football field, but I've realized something over this past year about Nebraska football. It isn't the same as it used to be and college football isn't the same as it used to be when we became that blue blood. Love the Huskers, but we aren't playing in 1980's 1990's against historically bad programs such as; Missouri, Iowa State, Kansas State, Kansas and Oklahoma State. Where in the Big 8 the one big game a year we had was against Oklahoma.
What made Nebraska a power back in the 70's-90's? Television. Hats off to Devaney and Osborne and the state of Nebraska and the Cornhusker fans who made the TV networks at the time want to air Nebraska games because they were successful and the fanbase was invested and supportive therefore it all meant money to the networks. So back then, when games weren't widely broadcasted like they are today, it meant something to go play for Nebraska because you would be on tv and your family from wherever they were could watch you play. But the landscape has all changed. Nebraska no doubt was way ahead of the times, it's the very reason we are Nebraska and we are what we are today with our brand, but everyone else has caught up, the facilities, the strength and conditioning program, the tv appearances, all of it, has caught up to and with some programs has surpassed Nebraska.
Now in the Big Ten we are far away from our relatively local rivals and recruiting has had to change. We aren't going up against the Missouri's, Kansas, Kansas State, Iowa States of the 80's and 90's, we are going up against modern day Big Ten teams where the landscape of college football is pretty even. Sure we have trophies from years past to show off compared to the programs like Iowa or Wisconsin, but if we take off the rose colored glasses we see that to any current recruit, they weren't alive when Nebraska was chasing national championships, I mean does Minnesota sell their titles from the 40's to current recruits? We are far from that far away, but at what time do you stop selling your decades ago historical success?
Now not all hope to returning to our glory days is lost, although I am not a huge fan of the NIL deals, it could become a major benefit to Nebraska because of how big football is to the state and this fan base, it may help increase our recruiting classes again and may give us another advantage in recruiting sort of like how our innovation in strength and conditioning, facilities and being on TV did for us in the 80's and 90's. Only time will tell, but I've come to realize how much college football has changed and caught up to what once made Nebraska unique and set them apart from everyone. So as it stands, we really aren't any better or different than Illinois, Indiana, Minnesota, Purdue, and the rest of what is perceived as middle of the pack to lower tier Big Ten teams. We have a lot of work to do and it's harder than we probably think.