I haven't seen near as much marketing of the team during winter conditioning this year as I did in 2018 but I think that is probably a good thing overall. It could signal a movement into things that matter a bit more. Sort of like yeah... it's great to see you getting (figuratively) murdered in the weight room... but if you get blown off the ball against Iowa in November then that video in January suddenly seems not so cool.
I love seeing fresh content as much as the next fan but I think a quiet, hard-working winter is probably for the best.