B.B. Hemingway
Donor
Intelligence isn't the right word; it's about education and money. The findings themselves aren't criticized as much as the people who exploit them.
Again, I can assure you they use all the right words in public and on documentation to obfuscate the kind of profiling that doesn't really surprise us.
I also used to do some consulting for Ladbrokes, the giant global gambling and betting company. We used to shoot TV commercial showing well-dressed young professionals at the race-track, enjoying the food, the fun, the camaraderie of playing the horses. We even had special hot dog nights for the kids. But our client admitted it was pretty much bulls#!t. The core customer was the gambling addict who more often than not came by himself. Ladbrokes knew the exact dates when Social Security and Welfare checks were mailed out, and they marketed around it.
I'm not doubting you.
You can question the morality of that stuff all day long, but in reality it is good business.