I can understand if Northwestern changed conferences and they conjured up a rivalry based on region. It may take time to develop this rivalry. A true rivalry is match where you can go 0-11 entering the game, but if you beat your rival, it feels like a successful season. This is how it is/was with the NFL's oldest rivalry, Bears and Packers, especially when it was Lombardi-Halas and Ditka-Gregg. Personally, I derive the greatest satisfaction beating Iowa, based on the previous coach Hayden Fry and the current one, and other factors, and how they can pummel you when they beat you, like they did to Illinois. To me, Iowa is much more the rival than Illinois is, for Northwestern (who was overlooking Notre Dame for Iowa). And I am rooting hard for Nebraska to beat them soundly, if not this year, in the years to come. It's not like Iowa and Nebraska have no past, they do, in the 80's and 30's/40's. I would think getting beat 30 and 42 points the last two years would stir a anger for revenge. As I said before, Nebraska has a great fan base and are nice people, best in the Big 10.